Smelling up Digital sales
with performance marketing and Shopify
The Opportunity
As Black Friday loomed, luxury candle and fragrance label Boy Smells joined forces with Morphiaas. Their mission? To supercharge sales growth during the pivotal holiday shopping rush.
Despite fair performance in prior Black Friday campaigns, Boy Smells yearned to connect with untapped audiences and shine brighter in a cutthroat market. Morphiaas took on the challenge of designing a dynamic strategy to ramp up online visits, lift conversion rates, and skyrocket revenue throughout the Black Friday frenzy.
{ Brand }
{ Industry}
Boy Smells
e-commerce
The Strategy
As Black Friday drew closer, we concentrated on refining Boy Smells’ conversion performance, achieving a 31% increase in repeat buyers, which simultaneously lifted revenue and average purchase amounts.
This was made possible through their alliance with Morphiaas. Leveraging their comprehensive suite of tools tailored to enhance customer interactions, we seamlessly embedded Morphiaas into Boy Smells’ CMS, empowering the brand to handle customer experiences with certainty and finesse.
Conclusion
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