Case Study — Car Dealerships
Latinos Unidos Autos sold 30 cars in March.
Then 80 in April.
We took over the ad account on March 28, 2026. One full month later, the dealership had moved 80 cars — a 167% jump — off $3,392 in ad spend. That’s $42 of advertising per car sold. Every ad number below is pulled straight from Meta Ads Manager. No brochure math.
325
Leads in the first 34 days
$10.76
Blended cost per lead
vs $34.15 auto benchmark
80
Cars sold in April —
first full month
$42
Ad spend per car sold
A dealership with demand it couldn't reach
Latinos Unidos Autos serves a bilingual community — buyers who research in Spanish, negotiate in English, and get ignored by dealership advertising written for neither. In March 2026 the lot was moving 30 cars a month on walk-ins and word of mouth. Paid social was an afterthought: no funnel, no language strategy, no lead system feeding the sales floor.
The ceiling wasn't inventory and it wasn't the sales team. It was that nobody had built a machine to put the right car in front of the right buyer, in the right language, before a competitor did.
A bilingual lead engine, live in 72 hours
Split the funnel by language, not just audience
Separate English and Spanish MOFU lead-gen campaigns with creative written natively in each — not translated. Different hooks, different objection handling, same offer.
Optimize each campaign for leads — nothing else
Every dollar went to lead objectives. No blended traffic campaigns, no vanity reach. The English campaign alone pulled a 4.72% CTR — triple what most dealership ads manage.
Kill losers fast, feed winners faster
One website-destination variant underperformed on day one. It was cut and its budget reallocated inside 72 hours. The account never carried dead spend into a second week.
Thirty-four days, month by month
Campaign by campaign, from the account
| Campaign | Spend | Leads | CPL | CTR |
|---|---|---|---|---|
| MOFU Lead Gen — English | $856.52 | 170 | $5.04 | 4.72% |
| MOFU Lead Gen — Spanish (video) | $899.26 | 76 | $11.83 | 3.14% |
| MOFU Lead Gen — Spanish (statics) | $840.55 | 71 | $11.84 | 2.03% |
| Launch sprint — March 28 kickoff | $51.89 | 7 | $7.41 | 3.66% |
Source: Meta Ads Manager, ad account "Latinos Unidos", March 1 – April 30, 2026. Cars-sold figures reported by the dealership.
The auto industry averages $34.15 per lead on Meta. We delivered them at $10.76 — and the sales floor turned those leads into 50 extra cars in a single month.
This is a system, not a lucky month
Nothing here depended on Latinos Unidos being special. It depended on doing what most dealership marketing refuses to do: one objective per campaign, creative built for the actual buyer, and ruthless budget discipline. Every input is repeatable at any dealership with inventory to move.
If your buyers speak two languages
We build native-language funnels, not translations. The language split alone is worth a double-digit CPL reduction in bilingual markets.
If your leads go nowhere
Leads at $10.76 mean nothing without a floor that closes them. We wire lead delivery directly into your sales process so speed-to-contact stays under minutes, not days.
If your agency reports "engagement"
We report spend, leads, CPL, and cars sold. If a number can't be traced to Ads Manager or your DMS, we don't put it in a deck.
If you're spending more for less
$34.15 is what the industry accepts. It is not what the auction requires. The gap between the two is margin you're donating to Meta.