Case Study · Education & Creator Commerce
Red Art by Puja turned a portfolio page into a
course-selling machine.
A self taught sculpture artist with 10,000+ students needed a website that sells while she teaches. Morphiaas rebuilt redartbypuja.com around one job: converting art lovers into enrolled students.
Client — Red Art by Puja
Industry — Online Art Education
Window — 90 days post-launch
Scope — Website Design · Conversion Copy · SEO · WhatsApp Funnel
Course enrollments, 90 days post-launch
Source: WooCommerce orders — VERIFY
Qualified WhatsApp leads from the site
Source: WhatsApp Business — VERIFY
Visitor-to-enrollment conversion rate (from 0.9%)
Source: GA4 — VERIFY
Mobile load time (from 6.8s)
Source: PageSpeed Insights — VERIFY
The client
Puja Chhawchharia is the artist behind Red Art. A Company Secretary turned entrepreneur turned self-taught sculpture painter, she built a following of over 10,000 students across eight course verticals: texture art, sculpture painting, 3D floral mesh, Mandala Lippan mosaic, impasto, moon texture, and resin workshops. Brands like Amazon, Grab, and BRLO have collaborated with her. Her business runs on live Zoom batches and WhatsApp conversations.
The challenge
Traffic without transactions
Instagram sent thousands of profile visitors, but the old site gave them nowhere to go. No clear course architecture, no pricing logic, no reason to act now.
Eight courses, zero hierarchy
Every course competed with every other course. Visitors browsed, got overwhelmed, and left to “think about it” on WhatsApp, where half the conversations went cold.
Invisible on search
Students searching “sculpture painting course India” or “texture art online class” never found her. The category demand existed; the site captured none of it.
What Morphiaas built
A conversion-first course architecture
Eight scattered offerings became a guided path: hobby, income, teach. Each course page sells one outcome, shows student work as proof, and ends in a single enrollment action.
Copy built on buyer psychology
“Learn the Art. Build the Business.” reframed the purchase from hobby spend to income skill. Social proof counters, brand logos, and batch scarcity moved decisions from someday to today.
A WhatsApp funnel that closes
Every page routes warm intent into a pre-filled WhatsApp conversation with Puja. The site qualifies; she closes. High-touch sales at scale, without a sales team.
Technical SEO and speed
Course-intent keywords mapped to dedicated pages, structured data for courses and reviews, compressed media, and load times cut to under two seconds on mobile.
The results
First 90 days after launch versus the 90 days before.
Puja Chhawchharia · Founder, Red Art by Puja
Your website should be your best salesperson.
Morphiaas builds websites that are accountable to revenue, not compliments.