Monthly Retainers · Digital Marketing
Content, performance, SEO, reputation and growth in one integrated scope. No stitched-together vendors. No invoices you have to decode. One team, one number, and a clear line from what you spend to what you sell.
Choose your engine
Every tier runs the same operating system: strategy first, creative that earns attention, media that buys demand, and reporting that tells you the truth. What changes between tiers is volume, surface area and how much of the funnel we own.
Build the foundation.
Accelerate acquisition.
Own the full digital funnel.
Priced to scope. Choose only what you need.
What sits outside the retainer. Ad media spend, influencer fees, production shoots and third-party tool or platform charges are additional, unless explicitly included in your proposal. We say this on the pricing page rather than in month three, because that is how partnerships survive.
Line by line
Most agency proposals hide the volume behind adjectives. Here is exactly what lands in your account each month at every tier.
| Deliverable | Startup ₹50,000/mo | SME ₹1,20,000/mo | Corporate ₹2,50,000/mo | Customised Priced to scope |
|---|---|---|---|---|
| Social & Creative | ||||
| Social platforms managed | 2 | 3 | 4 | As required |
| Static creatives per month | 8 | 15 | 80 | As required |
| Reels & videos per month | 3 | 6 | 15 | As required |
| Content calendar & copy | Calendar, captions, hashtag and keyword themes | Calendar, copy, campaign concepts | Campaign strategy, thought leadership, premium copy | Built to scope |
| Search & Content | ||||
| Priority keywords tracked | 10 | 20 | 30 | As required |
| Blogs published per month | 2 | 4 | 6 | As required |
| On-page optimisation | Included | Included | Included | Included |
| Technical SEO | Not included | Not included | Included | Optional |
| Local SEO | Not included | Included | Included | Optional |
| Paid Media | ||||
| Ad platforms | Meta | Meta + Google | Meta + Google + LinkedIn | Any platform required |
| Active campaigns | Up to 2 | Up to 4 | Full-funnel campaign set | Scoped |
| Optimisation focus | Monthly optimisation | Lead-generation optimisation | Full-funnel optimisation | Scoped |
| Reputation, Web & CRO | ||||
| ORM scope | GBP support, review management | GBP, review management, reputation monitoring | Multi-platform management, review and sentiment monitoring | Reviews, listings, monitoring, response |
| Website | Basic content updates, landing-page recommendations | Content maintenance, basic CRO support | Landing pages, content updates, conversion optimisation | Maintenance, landing pages, UX and content |
| Growth Programmes | ||||
| Influencer collaborations | Not included | 1 per month | 2 per month | Collaborations and PR support |
| Email & CRM campaigns | Not included | 2 per month | 4 per month | Campaigns, automation, nurture journeys |
| WhatsApp marketing | Not included | Not included | Included | Optional |
| Measurement | ||||
| Reporting | Monthly performance report with insights | Monthly dashboard with channel-wise insights | Advanced dashboard with attribution insights | Custom reporting and dashboards |
| Strategy review | Not included | Recommendations included | Monthly strategy review | Ongoing consulting |
Scroll the table sideways on smaller screens. Every figure above is the monthly commitment written into your contract.
Why the number is the number
Every purchase is a decision, and every decision is psychology. Volume is what you can count. The reason a buyer chooses you over the other tab they have open is what we actually engineer.
The person writing your ad copy sits beside the person tracking your keyword positions and the person reading your review sentiment. Nothing gets lost in a handover, because there is no handover.
Creative counts, keyword counts, campaign counts and platform coverage are written down before you commit. Media spend and third-party costs are named separately so you always know what is fee and what is fuel.
Impressions are not results. You get channel-level performance, what we changed, what it moved and what happens next month, in language your finance team can follow.
Your first 30 days
A retainer is only as good as its first month. This is the sequence we run on every plan, from Startup to Customised.
Analytics, ad accounts, Google Business Profile, search console and current creative. We establish the baseline you will be measured against, in writing.
Positioning, priority keywords, campaign architecture and your first monthly content calendar, approved by you before a single asset is produced.
Creative production, on-page SEO fixes, campaign setup, tracking and conversion events. Paid media goes live with clean attribution from day one.
First optimisation cycle on live data, then your reporting session: what moved, what did not, and the specific plan for month two.
Straight answers
No. The retainer covers strategy, creative, management and reporting. Media spend goes directly to Meta, Google or LinkedIn from your account, so you keep full ownership and full visibility. Influencer fees, production shoots and third-party tool charges are also billed separately unless your proposal states otherwise.
If you are establishing presence and proving the first channel, Startup. If you have product-market fit and need consistent lead flow across search and social, SME, which is where most clients land. If you are defending a category position across multiple platforms and regions, Corporate. If your requirement genuinely does not fit a shelf, Customised exists for that reason.
Yes. Scope is reviewed at the end of every quarter and adjusted from the following billing cycle. Most clients move up once the reporting shows which channel is carrying the growth, and they want more of it.
Either. We plug into an existing marketing function as the execution engine, or we run the full remit when there is no internal team. The scope table above stays the same, only the reporting line changes.
Take the Customised route. You pick the components, we price the scope, and you get the same team and the same reporting standard without paying for services you will not use.
Paid media produces readable signal within the first optimisation cycle, usually inside 30 days. Organic search compounds over 90 to 180 days depending on your category and domain history. We tell you which of the two your growth will lean on before you sign, not after.
Let's get to work
Tell us the number you need to hit and the market you need to win. We will tell you which tier gets you there, and what it will take. If a smaller plan is the honest answer, that is the answer you will get.