Case Study · Web Development + SEO
A Wix site nobody could find became India's rank‑one outdoor brand in 20 days.
Juniper Outdoor sells curated treks and outdoor holidays across India. Its Wix website could not be customised, could not be sped up, and could not rank. Morphiaas moved it to Webflow, rebuilt the experience, and ran the SEO in the same sprint. The site hit position one for its target keywords within 20 days of launch.
The site we rankedThe client
A good outdoor business stuck on a platform built for hobby sites.
Juniper Outdoor runs curated treks, trips and holidays for outdoor enthusiasts across India, with join-a-group and customise-your-own formats. The product was strong. The website was on Wix, and Wix set the ceiling: limited design control, slow pages, thin SEO tooling, and no realistic route to competing with established travel players in search.
The experience we shippedThe challenge
The site was not the problem. The platform underneath it was.
Nowhere on the results page
Wix limited what could be done with metadata, structure and speed. Potential customers searching for outdoor gear and trips in India never saw Juniper. Competitors with weaker products took the clicks.
Design that could not move
Every layout decision hit a template wall. The brand had an identity and the site could not express it. Navigation, page speed and the mobile experience all sat below what an adventure buyer expects.
Performance nobody could fix
Loading speed, mobile-friendliness and crawlability were all constrained by the platform, not by the team. No amount of on-page work would rank a site Google struggled to crawl and users waited on.
What Morphiaas built
Move the foundation first. Then rank on it.
Wix to Webflow migration
Morphiaas recommended and executed a full migration to Webflow. Every page, trip and content asset moved across to a platform with real design control, faster delivery and proper SEO tooling. Webflow gave the team a foundation it could actually build on.
A mobile-first experience that reflects the brand
A new Webflow site designed around how people actually book outdoor trips: clear trip discovery, faster navigation, and a mobile-first layout. The visual identity finally matched the quality of the experiences Juniper sells.
On-page optimisation for the Indian market
Product descriptions, blog posts and meta descriptions rewritten around the keywords Indian outdoor travellers use. Engaging language for the reader, precise targeting for the search engine, and a content structure built to hold rankings once earned.
Technical SEO underneath it all
Site speed, mobile-friendliness, sitemap creation and crawlability fixed at the platform level. The result was a site that Google could crawl and index cleanly, which is what turned 20 days of work into a position-one result.
The results
Twenty days from launch to the top of the page.
Rankings, traffic and revenue moved together once the platform stopped holding the brand back.
Your platform might be the reason you do not rank.
Book a growth audit. We will tell you whether your site needs SEO, a rebuild, or both, and in which order.