An Instagram‑only studio became Orange County's #1 search result.
Sloan & Co Design had 2,000 followers and no website. Morphiaas built the brand, the site and the search strategy from a blank page. It ranked for 88 keywords the week it went live and now holds the top position for "Orange County interior designer".
The site we shippedKeywords ranked in the first week after launch, from a standing start of zero.
Google position for "Orange County interior designer", the term that brings homeowners with a budget.
Organic traffic growth across year one, measured against the launch quarter.
Organic visits in year one. Every one of them a homeowner searching, not scrolling.
A studio with taste, a following, and no front door.
Sloan & Co Design is a residential interior design studio in Orange County. Their work earned a loyal Instagram community of 2,000 followers and a steady trickle of referral clients. What they did not have was a website. Every homeowner who typed "interior designer near me" into Google found a competitor, because Sloan & Co did not exist where the buying decision actually starts.
Two thousand people watching. Nobody searching could find them.
Absent from Google entirely
Interior design is a high-consideration purchase. Homeowners research on Google before they follow anyone on Instagram. With no website, Sloan & Co had no page to rank, no local listing to strengthen, and no way to be found by a buyer with intent and a budget.
A portfolio living on borrowed land
Every project photo, every testimonial, every enquiry lived inside a feed the studio did not control. The algorithm decided who saw the work. Growth was capped at whatever Instagram chose to show that week, and the studio owned none of the audience it had built.
Nowhere to send a serious client
A referred homeowner asking "do you have a website?" got a link to Instagram. No services page, no process, no proof beyond square photos. Credibility leaked at the exact moment a prospect was deciding whether to book a consultation.
Brand first. Site second. Search from day one.
Complete brand identity
Before a single page was wireframed, we defined what Sloan & Co stands for: a calm, editorial visual system, a refined wordmark, a palette drawn from their own interiors, and a tone of voice that speaks to Orange County homeowners the way the studio speaks in a first consultation. The brand became the brief for everything that followed.
Website architecture and design
We planned the visual structure around the two things a homeowner needs to see in ten seconds: the quality of the work and how to start. A portfolio-led homepage, a services page that explains the process without jargon, project case pages that show the transformation, and one clear path to "Get Started" on every screen. Built in close partnership with their design team so the site feels like an extension of the studio, not an agency template.
Content written for buyers and for search
Every page was written twice over: once for the homeowner deciding whether to call, and once for the search engine deciding whether to rank it. Service copy, project narratives, location pages and an About story that turns two thousand followers' trust into something a stranger can feel on first visit.
SEO engineered before launch
Keyword mapping built around local intent ("Orange County interior designer", neighbourhood and service variations), clean technical foundations, schema for the business and its services, fast image delivery, and indexing prepared so the site did not spend its first months waiting to be discovered. The result of that sequence: 88 ranking keywords in launch week, not launch year.
Same studio. Same work. A completely different pipeline.
Toggle between where Sloan & Co started and where the new site took them in year one.
Ranking keywords
First week after launch"Orange County interior designer"
Google organic positionOrganic visits
Year oneOrganic traffic growth
Year one vs launch quarter
Your best work is on Instagram. Your next client is on Google.
Morphiaas builds the brand, the website and the search engine presence that turns a following into a pipeline. Bring us your studio. We will show you, with your market's numbers, exactly what you are leaving to competitors.