Rather than embarking on a full website overhaul or producing a slew of new content from scratch, we chose a more strategic path: maximizing the potential of what Moore House Design already had in place. 

Our approach was precise and methodical. We dove into the nitty-gritty of technical SEO, addressing behind-the-scenes issues like site speed, mobile responsiveness, and crawlability to ensure search engines could properly index their pages. 

Next, we established a Google Maps listing, anchoring their physical presence in the digital landscape and making it easier for local clients to find them. Then, we turned our attention to their existing content, refining it with sharper, more intentional keyword strategies—carefully weaving in terms that aligned with how their audience was searching, without sacrificing the authenticity of their voice.