200 degrees
Boosting Sales and Conversions
with a Shopify Revamp
with COMPLETE MARKETING
The opportunity
200 Degrees, a rapidly expanding coffee chain from Nottingham, sought a Shopify website overhaul to keep pace with its growing operations and eCommerce ambitions. The brand needed a full-scale website redesign to match its rising success and provide tailored experiences for a varied customer base, such as coffee enthusiasts, store owners, office administrators, and bulk purchasers.
{ Brand }
{ Industry}
200 Degrees
Retail
The opportunity
A two-day discovery workshop with Morphiaas and 200 Degrees laid the groundwork for a clear strategy, pinpointing four key user segments: eCommerce, Shops, Barista Schools, and Wholesale. Customized customer journeys were crafted for each group, while a competitor analysis sparked ideas for standout design features to distinguish 200 Degrees.
The aim was to build a striking, genuine, and high-performing website that reflected 200 Degrees’ dedication to excellence. Wireframes were shaped by insights from customer journey mapping, delivering an optimized user experience (UX) with a sharp emphasis on conversion rate optimization (CRO).
Bridging the gap between online and in-store experiences was essential, with 200 Degrees’ branding woven seamlessly into every digital touchpoint. Data-driven insights further enriched the personalization of the customer journey, boosting engagement throughout.
The Results
The revamped 200 Degrees website redefines coffee eCommerce by merging cutting-edge technology with keen insights into customer behavior. It delivers a tailored shopping experience that mirrors the brand’s dedication to quality and distinction.
With mobile usage surging, we adopted a mobile-first strategy, spanning from initial wireframes to the final design. A three-week design sprint ensured digital components harmonized with in-store branding, weaving product packaging hues into Product Listing Pages (PLP) and adapting standout elements from shop window designs for a unified look.
To cater to a broad audience, we incorporated multiple Shopify apps through Morphiaas. Unique additions like interactive coffee origin maps, bespoke subscription pages, and streamlined PLP layouts enhance the user journey, making browsing and buying seamless and intuitive.
YOY increase in conversion rates
YOY increase in sessions reaching checkout
YOY increase in new customer sales
Conclusion
The 200 Degrees Shopify refresh showcases a perfect blend of innovative design, user-focused functionality, and brand consistency. By leveraging Morphiaas’ expertise, the website not only drives conversions but also strengthens customer loyalty across diverse segments.
This project sets a new standard for coffee eCommerce, aligning digital excellence with 200 Degrees’ passion for quality.
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C137/a Near Sainik Farms,
New Delhi 110080
15/6, Main Mathura Road, Sec.
19, Faridabad, 121002
1502, Utah St. Houston, Texas
Email: contact@morphiaas.com
Phone: +91 9643291984
Services
Quick Links
Services
Quick Links
Get In Touch
C137/a Near Sainik Farms,
New Delhi 110080
15/6, Main Mathura Road, Sec.
19, Faridabad, 121002
1502, Utah St. Houston, Texas
Email: contact@morphiaas.com
Phone: +91 9643291984
© 2026 — Morphiaas - The Digital Marketing Agency. All Rights Reserved.
Juniper Outdoors
Juniper Outdoors Blazes
SEO Trail
with Website migration and complete SEO
The Challenge
Juniper Outdoors, a thriving online retailer of outdoor adventure planned to get a new website on webflow, found themselves lost in the wilderness of search engine results. Their Wix-based website, while functional, lacked the power and flexibility needed to compete effectively in the competitive online market. Limited customization options hampered their ability to create a user-friendly experience, and SEO limitations restricted their visibility to potential customers searching for outdoor gear.
{ Client }
{ Industry}
Juniper Outdoor
Travel
The Morphiaas Solution
Wix to Webflow Migration: Recognizing the limitations of Wix, Morphias recommended a migration to Webflow. This powerful platform offered a robust foundation for:
Enhanced Design & User Experience: Morphias crafted a visually stunning and intuitive Webflow website, perfectly reflecting Juniper Outdoors’ brand identity. The new site boasted improved navigation, faster loading speeds, and a mobile-first design, ensuring a seamless browsing experience for all outdoor enthusiasts.
SEO Powerhouse: Morphias implemented a comprehensive SEO strategy to optimize the website for search engines. This included:
On-Page Optimization: Meticulous optimization of website content, including product descriptions, blog posts, and meta descriptions, with relevant keywords and engaging language targeted towards the Indian market.
Technical SEO: Addressing technical SEO issues like website speed, mobile-friendliness, and sitemap creation to improve search engine crawlability and indexation.
The Results
Within an astonishing 20 days, the Morphias-powered Webflow website propelled Juniper Outdoors.in to the top of search engine results pages (SERPs) for several key target keywords. This dramatic increase in organic traffic translated into:
- Significant Revenue Growth: A substantial surge in website traffic and online sales, exceeding all expectations.
- Enhanced Brand Visibility: Increased brand awareness and recognition among outdoor enthusiasts and adventure seekers in India.
- Improved Customer Engagement: Higher customer engagement and satisfaction due to the improved website experience.
increase in traffic
rank in 20 days
score for website
Conclusion
The successful migration to Webflow, coupled with a robust SEO strategy, transformed Juniper Outdoors.in’s online presence.
Morphias demonstrated the power of a well-executed digital transformation, enabling the company to achieve remarkable results in a remarkably short timeframe. This success story serves as a testament to the importance of a strong online foundation and the critical role that digital marketing plays in driving business growth for outdoor travel adventure.
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attention?
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C137/a Near Sainik Farms,
New Delhi 110080
15/6, Main Mathura Road, Sec.
19, Faridabad, 121002
1502, Utah St. Houston, Texas
Email: contact@morphiaas.com
Phone: +91 9643291984
Services
Quick Links
Services
Quick Links
Get In Touch
C137/a Near Sainik Farms,
New Delhi 110080
15/6, Main Mathura Road, Sec.
19, Faridabad, 121002
1502, Utah St. Houston, Texas
Email: contact@morphiaas.com
Phone: +91 9643291984
© 2026 — Morphiaas - The Digital Marketing Agency. All Rights Reserved.
The Majestic Meadows
All farms sold within
2 months of Launch
with COMPLETE BRANDING
The Challenge
Majestic Meadows, a renowned real estate developer, faced the challenge of reaching and engaging with a discerning clientele – HNIs and UHNWIs – to sell their exclusive portfolio of luxury villas and penthouses priced above 1 crore. Traditional marketing channels were proving ineffective in connecting with this sophisticated audience.
{ Client }
{ Industry}
The Majestic Meadows Farms
Real – Estate
The Morphiaas Solution
Morphiaas, a digital marketing powerhouse, embarked on a strategic campaign to elevate Majestic Meadows’ brand and generate qualified leads.
They crafted captivating social media profiles that exuded luxury and exclusivity, leveraging Instagram to showcase stunning visuals of the properties, highlighting architectural grandeur, breathtaking views, and luxurious amenities.
Facebook to engage with potential buyers through targeted ads, showcasing the unique lifestyle experiences associated with owning a Majestic Meadows property – exclusive memberships, private events, and access to elite circles; and LinkedIn to position Majestic Meadows as a developer of prestigious properties, targeting professionals and entrepreneurs within the HNI and UHNW segments.
The Results
The Morphias campaign yielded remarkable results.
- Increased Brand Visibility: Majestic Meadows gained significant visibility among the target audience, establishing itself as a leading developer of luxury properties.
- Surge in Qualified Leads: A significant increase in inquiries was observed, with a high proportion of leads originating from HNIs and UHNWIs.
- Accelerated Sales: The campaign contributed significantly to accelerating property sales, exceeding sales targets within a shorter timeframe.
farms sold
project sold out
leads of UHNIs
Conclusion
Through a combination of captivating social media profiles and strategically executed Meta Ads, Morphias successfully helped Majestic Meadows connect with its ideal clientele, generate high-quality leads, and achieve remarkable sales success in the luxury real estate market.
This case study demonstrates the power of digital marketing in reaching discerning audiences and driving exceptional results for businesses in the high-end segment.
Caught your
attention?
Discover how a strategic partnership can supercharge your
business growth.
Get In Touch
C137/a Near Sainik Farms,
New Delhi 110080
15/6, Main Mathura Road, Sec.
19, Faridabad, 121002
1502, Utah St. Houston, Texas
Email: contact@morphiaas.com
Phone: +91 9643291984
Services
Quick Links
Services
Quick Links
Get In Touch
C137/a Near Sainik Farms,
New Delhi 110080
15/6, Main Mathura Road, Sec.
19, Faridabad, 121002
1502, Utah St. Houston, Texas
Email: contact@morphiaas.com
Phone: +91 9643291984
© 2026 — Morphiaas - The Digital Marketing Agency. All Rights Reserved.
Challani jewelry
Local Gem to Digital Diamond
Complete Media and Production with BRANDING
The Challenge
Challani Jewellery Mart, a renowned name in the local jewellery market, sought to expand its reach beyond traditional boundaries. With a rich legacy and a loyal customer base, they aspired to enhance their brand image and attract a wider audience in the digital age.
{ Client }
{ Industry}
Challani Jewlery Mart
Luxury, Jewelery
The Morphiaas Solution
Morphias, a leading digital marketing agency, embarked on a mission to transform Challani Jewellery Mart’s digital presence by crafting a compelling brand story, producing high-quality video content, and strategically distributing it across various platforms.
This involved developing comprehensive brand guidelines, crafting compelling brand messaging, creating product showcase videos, behind-the-scenes videos, and brand story videos, and leveraging social media marketing, website integration, and paid advertising to reach a wider audience and engage with potential customers.
The Results
The Morphiaas-led campaign yielded remarkable results:
- Enhanced Brand Image: Challani Jewellery Mart emerged as a modern and sophisticated brand, attracting a new generation of discerning customers.
- Increased Website Traffic: The captivating video content significantly increased website traffic, driving customer engagement and online sales.
- Boosted Brand Awareness: The impactful brand story and compelling visuals significantly enhanced brand awareness and recognition in the local and regional markets.
- Improved Customer Engagement: The engaging video content fostered stronger connections with customers, building brand loyalty and driving repeat business.
increase in ROI
increase in website traffic
increase in website session MOM
Conclusion
Morphias successfully transformed Challani Jewellery Mart’s digital presence, elevating their brand image and driving significant business growth. This success story demonstrates the power of video marketing in enhancing brand perception, driving customer engagement, and achieving business objectives.
Caught your
attention?
Discover how a strategic partnership can supercharge your
business growth.
Get In Touch
C137/a Near Sainik Farms,
New Delhi 110080
15/6, Main Mathura Road, Sec.
19, Faridabad, 121002
1502, Utah St. Houston, Texas
Email: contact@morphiaas.com
Phone: +91 9643291984
Services
Quick Links
Services
Quick Links
Get In Touch
C137/a Near Sainik Farms,
New Delhi 110080
15/6, Main Mathura Road, Sec.
19, Faridabad, 121002
1502, Utah St. Houston, Texas
Email: contact@morphiaas.com
Phone: +91 9643291984
© 2026 — Morphiaas - The Digital Marketing Agency. All Rights Reserved.



